Gearing Up for Summer: How Pet Businesses Can Support Safe, Active Adventures

As temperatures rise and vacation plans unfold, one thing is certain: pet parents are bringing their dogs along for the ride—whether it’s hiking scenic trails, embarking on road trips, or camping under the stars.

For pet retailers, dog daycares, and trainers, this seasonal shift is a golden opportunity to help customers prepare for safe, fun, and memorable summer adventures with their dogs.

But the secret to success this summer isn’t just what you sell—it’s how you guide.

Hiking, Camping & Road Trips Are On the Rise

According to the American Pet Products Association:

• 70% of U.S. households own a pet
• 37% of dog owners travel with their dogs each year

As pet-inclusive travel becomes more common, now’s the perfect time to position your business as a go-to for adventure-ready gear and trusted advice.

Summer Readiness Tips to Share with Customers

1. Hiking Safety Starts with Training and Hydration Encourage portable water bowls, regular breaks, and basic cues like “leave it” and “wait.” Highlight gear that improves safety and control—like the Balance Harness, which reduces pulling while supporting natural movement.

2. Road Trips Require Restraint and Comfort Only 16% of pet parents use proper car restraints, yet unrestrained pets can be a danger in collisions. Recommend crash-tested harnesses or secure crates. Travel beds like the Restore+ make long drives more comfortable—for everyone.

3. Outdoor Overnights Call for Rest and Protection From ticks to muddy campsites, outdoor environments pose real challenges. Suggest flea and tick prevention and versatile tools like the KLIMB platform, which keeps dogs off damp ground and doubles as a focus station during downtime.

How to Turn Summer Interest Into Sales

Use these strategies to help your products tell a story:

• Create themed merchandising: Group travel and training products under signage like “Summer Dog Essentials” or “Hike, Camp, Explore.”
• Educate your team: Arm staff with product stories that highlight real-world scenarios.
• Offer bite-sized training content: Share tips on social or in-store materials that customers can take home with their gear.

When your customers can picture the gear in action, they’re far more likely to buy it—and return to your business when they need more support.

Leading with Value, Not Just Products

Summer isn’t just a sales moment—it’s a trust-building opportunity.

By offering customers advice that works, gear that performs, and the confidence to include their dog in every adventure, you’re not just closing transactions. You’re helping create meaningful moments and lifelong memories.